BlackBerry - a website that never happened

UI Lead Designer |  Website redesign concepts
Agency: Razorfish

// UI Design 
// Design Direction

Concepts to redesign the then existing BlackBerry website, introducing social media as a new component to the brand, and creating a flexible grid-based and customisable layout.

The aim was to revitalise the then already 'dying brand'. Unfortunately, very soon BlackBerry as a brand disappeared from the world stage, and the redesign project never took off.

However, out of nostalgia for the bygone tech era, I'm keeping this project in my portfolio :)