Glenfiddich - a website redesign

Lead UI Designer  |  Website redesign
Client: Gravity Thinking  

// UI Design
// Design Direction
// Design System

UI and design direction for Glenfiddich website redesign. The idea was to create a simple and elegant design system that is both visually striking and functional. The combined use of grid, typography and strong photography made the base for new UI design system that is both flexible and responsive.

The aim of the website was to promote Glenfiddich products, their rich history, their art initiatives, and art residencies funded by Glenfiddich.

I worked within the small team at Gravity Thinking, leading the UI and visual side of the project.