Qlmieto ltd

Yoti is a digital identity verification service. Starting from scratch, the work involved developing a visual language, brand identity, and UI for the initial launch of the Android app, with plans to roll out an iPhone app in later iterations.

Working along the UX designer, I worked on developing the app identity and UI, from logo design, colour scheme and typography to interaction patterns and UI design system.

As the service dealt with identity and sensitive users data, the idea was to create a brand and user experience that is easy to use and conveys an idea of friendliness, trust and security.